Colleges across the country are increasingly turning to AI-powered technology to transform how athletes train, how officials make calls, and how fans experience the game.
From video analysis to automated officiating, the integration of artificial intelligence is reshaping the landscape of college athletics.
Smarter Training Through AI
Programs like Gonzaga Tennis are now using PlaySight’s SmartCourt system, a technology platform that leverages multiple cameras and AI analytics to provide instant replay, live streaming, and detailed performance data.
The system automatically tracks player movements, records shot accuracy, and even provides electronic line calling. What used to take hours of film review can now be analyzed in real time, allowing coaches to make faster, data-driven adjustments during practice and competition.
These same tools are also improving accessibility for fans, with automated live-streaming and commentary features bringing smaller college programs to wider audiences than ever before.
How AI Is Changing the Game
AI’s role in college sports is expanding far beyond tennis. Basketball and volleyball programs are experimenting with motion-tracking systems that evaluate defensive spacing, while football programs are adopting predictive analytics to assess play efficiency.
Officials are also using AI-powered tools to review close calls instantly, reducing human error and improving fairness.
For athletic departments, these advancements are more than just tech upgrades, they’re recruiting advantages. Players and parents value programs that invest in cutting-edge resources that enhance development and exposure.
The Future of College Athletics
As AI technology becomes more affordable, more schools are expected to follow Gonzaga’s lead. The ability to analyze performance, stream matches automatically, and even assist officials is changing how college sports are played and consumed.
The digital transformation of athletics is still in its early stages, but one thing is clear: the future of college sports is smarter, faster, and more connected than ever before.
